Choosing whether to go PAYE, limited or under an umbrella is a huge step in the transition to self-employment and leads to a plethora of other decisions. One of the most important is what your new operation is going to be called and while many people try to use their name in some way, for a limited company, you want something that really speaks of high volume contracts, efficiency and reliability. This is an enormous decision. So don’t underestimate it!
When it comes to naming your newly founded limited company, we think there are three things to take into consideration; originality, relevance and ultimately, distinctiveness. If you can settle on a name that perfectly aligns with all of these, we know you’ll be onto a real winner.
Originality speaks for itself, as you can’t register a name that has already been taken. A simple way to check this is to do a preliminary internet search and see what comes up, then go onto the Companies House website (https://www.gov.uk/government/organisations/companies-house) to carry out a specific name search. If there is a company already using the name, but they haven’t registered it, technically you can go ahead, but it would be worth either contacting them first or looking at what their reputation is like in their chosen industry.
Being relevant is key to a good limited company name. If looking for a vacuum repair technician, clients are unlikely to click on a site with nothing to do with vacuums in the title. By all means, if you like a novelty name, go for it, but be sure it has a tangible and obvious connection to your industry first. That’s where distinctiveness comes in.
You want your name to be easily remembered, so either try an acronym, a play on words or something super simple and to the point. Never forget that whatever you chose will most likely be emblazoned on a car, van or work uniform, so you need to feel comfortable and confident sporting your new moniker!
Things to avoid include offensive language (obviously!), unusual grammatical marks and anything that insinuates an unsubstantiated link to the Government. While naughty names might sound fun, they will never get any social media profiles accepted and, frankly, they cheapen your whole operation from the start. Try asking friends and family for some name suggestions and go from there. If that doesn’t help, try throwing words connected to your industry into a hat and pulling out random pairings. You never know, you might hit the business name jackpot!